Glossary
What do the technical terms mean
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Electronic Commerce
Virtual trade and marketing via the Internet or other networks is called e-commerce (electronic commerce) or electronic trade (also Internet sales, virtual marketplace). A distinction is made between Business to Consumer (B2C) and Business to Business (B2B). In B2B, companies offer their products to other companies and in B2C, a company sells directly to a private customer.
The electronic commerce
Electronic commerce includes any type of business transaction that is conducted by means of data transmission. This also applies to the initiation, agreement or provision of services in the broader sense. The now high market penetration of Internet connections, particularly in private households, has made it possible to establish various sales channels, especially price comparison portals and product search engines.
E-commerce = cost reduction
A major advantage of e-commerce is that costs can be reduced through greater independence and shorter, cost-saving ordering channels. This can lead to more efficient business transactions. The possibility of direct sales blurs the boundaries between wholesale and retail. It is possible to react more quickly, and additional transport routes are eliminated.