Glossary
What do the technical terms mean
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Payment does not have to be complicated. However, there are technical terms that are often not common.
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Affiliate
Affiliate or partner programs are commission systems for the promotion of certain products or services. A reseller or webmaster has a highly frequented website. If he refers customers from his site, he receives a commission ( Pay-per-Click, Pay-per-Sale (per unit or per turnover in %) and/or Pay-per-Lead (per contact).
Affiliate-Systems
A referral commission is the basis on which affiliate systems are based. The link or the advertisement as a visual advertising medium are the most important components in the World Wide Web. Such an affiliate link contains a special code that uniquely identifies the affiliate with the merchant. There are many different payment models and providers. The best known are Google, Amazon and HubSpot.
Compensation models
The transition between click, lead and sale commissions is fluid.
The remuneration models are often combinations, such as remuneration per click and additionally per sale. The greater the number of affiliated sales partners, the higher the degree of attention from the potential customer base (community). The choice of payment model and the level of payment are key factors influencing the placement of products on the websites of sales partners.